Digital marketing encompasses all marketing efforts that utilize electronic devices or the internet. Businesses leverage digital channels, including search engines, social media, email, and websites, to engage with current and potential customers. Connecting with the audience has always been about reaching them in the right place and at the right time, which today means engaging them where they spend most of their time: online.
Digital marketing is characterized by the use of various digital tactics and channels to engage customers where they primarily spend their time: online. This includes everything from a business’s website and online branding assets to digital advertising, email marketing, online brochures, and more, encompassing a wide range of strategies under the umbrella of digital marketing.